First narrative report

First narrative report

29/06/2025

How culturally tailored disinformation evolves amid global crises: methods for improved detection, deeper understanding, and illustrative case studies

nr1

Disinformation is an ever-changing phenomenon, with new topics, players and techniques/methods being increasingly instrumentalised.

Against the backdrop of these concerns, PROMPT employs AI-driven methods to create a disinformation detection and contextualisation arsenal for journalists and activists. Central to PROMPT is the hypothesis that propagators of disinformation increasingly leverage culture-, community- and language- specific patterns to achieve greater impact. One needs to understand how narratives are formed and reshaped to resonate in specific communities.

The 1st PROMPT narrative report outlines the current topics dealing with disinformation in a media-driven world against the background of a constant state of polycrisis. It uncovers conceptual challenges and solutions; improved AI-based methodologies to capture the dynamics of online disinformation; and delves into 2 case studies: the information battle surrounding the Russian aggression against Ukraine; and the (re)run of the Romanian presidential elections.

Download the report